A Good Day - Dementia Wellbeing Project

by Emily Tyler in Accrington, England, United Kingdom

We did it
On 20th December 2019 we successfully raised £10,545 with 197 supporters in 35 days

A Good Day aims to make our wellbeing gift boxes and activity packs available to more families and carers across the UK.

by Emily Tyler in Accrington, England, United Kingdom

New stretch target

The extra money will enable us to expand our reach by putting more into our marketing and getting out on the road to meet with people further afield. 

We would love your support to reach this further target, as it would accelerate the project much quicker and we could expand the product range further into other mental health areas.


Our Story

Hello, we are Shirley and Emily. We are mother and daughter, and our journey started 5 years ago when we lost our beautiful Mum/Nana Pauline to vascular dementia.

After suffering multiple strokes, the signs started to appear and it was clear that something was wrong. What started as repeating sentences and misusing words, developed into losing her independence. It was difficult for those close to her, but we were still able to share happy moments together.

The Good Days

Something she didn’t lose was her smile and laughter. It was just a case of bringing this out. We would cut out magazine clippings of holidays as she loved to travel and lived in Spain for many years. She also loved to tell jokes and had a fantastic sense of humour. Although we miss her dearly, she is our passion and drives us to help others. We know she would be so proud.

'A Good Day' Boxes - the beginnings

In 2018 I started to volunteer for the Alzheimers society at an art/activity group. The imagery would often trigger wonderful conversation, and to see memories being triggered (the staff and volunteers included) was so rewarding.

One day I just woke up with the idea of ‘A Good Day’. The name didn’t come straight away, but the idea was providing these sorts of activities, along with topics of conversation and visual imagery, to those who don’t go out to these community groups. Something that could arrive in the post!

The name came when thinking about the many difficult days, trying to keep a healthy mental wellbeing. If there is one thing in the box that can release happy chemicals and create a meaningful moment, it’s done its job. 

Who doesn’t like receiving a gift? When that bright yellow box arrives, it’s a good day!

Our Crowdfunding Mission

We want to bring ‘A Good Day’ to everyone. 

  • We want to expand the contents of our boxes to allow them to be completely customised through our unique online store.  People will be able to order our boxes for themselves or as a gift.
  • We would like to develop packs for the care industry, reaching more people and providing invaluable tools of communication for carers or volunteers.
  • With so many products on the market with high price tags, we want to make something affordable and accessible to all.
  • To develop a programme of activities for group environments.

“If you care for someone who has dementia, a shared activity can make both of you happier and able to enjoy quality time together.”
NHS Dementia Guide

The Rewards

We appreciate your kindness and to say thank you we have offered some sort of reward for every donation. We will send a personal thank you to each and every person, and for rewards over £20, we have included a lovely calendar to make you smile all year round! It will feature UK artists with their own uplifting messages. Entry into a draw to win 'A Good Day' on us! This will be either a Spa Day, or an amazing Luxury Spa Package with an overnight stay at one of Daniel Thwaites Spa Hotels (6 UK locations)

£30 - Pledge 'A Good Day'

If you select the £30 reward, you will get one of our lovely boxes, packed with items of reminiscence, conversation starters, sensory gifts and tasty treats. 

Keep for yourself or pass it on to someone you know. If you prefer, we can pass this onto someone on your behalf - a random act of kindness. We can include a personalised message too if you wish. You will also, of course, receive your Uk independent artist calendar, and be entered into our Daniel Thwaites Spa experience draw.

£50 - Incredible Kindness Pledge

Receive a personal handwritten thank you and a huge shout out on all our social media channels (Facebook, LinkedIn & Instagram). 

Receive 'A Good Day' gift box, to pass onto someone living with dementia. It could be someone you know, or a random act of kindness. 

You will also get entry into the upgraded Daniel Thwaites Luxury Spa Package, with treatment. (6 UK Locations). Receive your 2020 feel-good calendar, and a special extra surprise too (you will have to wait and see!).

£150 - £250 - Pledge 'A Good Day' for many

For £150 and £250 you are making a massive impact to 5, or 10 individual people, passing on a smile! 

We will shout from the rooftops about your kindness!

You will receive:

  • 5 or 10 'A Good Day' gift boxes sent out to an organisation of your choice.
  • Social media promotion (Instagram, Facebook & LinkedIn).
  • A Good Day 2020 calendar.
  • A booklet on 'How to make your workplace more dementia-friendly'.
  • Entry into our draw to win a Daniel Thwaites Luxury Spa Package for 2.

£500 - Key Supporter

As a Key Supporter, you will be invited to our exclusive launch event in 2020. This will be a chance to get to know us and what we are trying to do, and have your own input into the development of our future boxes. This is the perfect opportunity for value to your business, as your marketing will be sent out to individuals and businesses with every box for an entire 12 month period.

You will also receive:

  • Invite to our launch event 2020.
  • Promotional leaflet inside boxes for 12 months.
  • Inclusion in our PR and press as a key supporter.
  • Social media promotion (Instagram, Facebook & LinkedIn).
  • A permanent place of pride on our website as an initial supporter.
  • A Good Day 2020 calendar.
  • A booklet on 'How to make your workplace more dementia-friendly'.
  • 10 'A Good Day' gift boxes sent out to an organisation of your choice,
  • Entry into our draw to win a Daniel Thwaites Luxury Spa Package for 2.

This is great exposure for your business and will be matched with a permanent place on our website, as one of our key supporters, here alongside us from the beginning.

£1000 - Pioneer Wellbeing Project

We are creating a collaborative project with 2 organisations in the care industry, to work with us to develop our products in a group and one-to-one environment. As a partner in our pioneer project, you will receive:

  • Invitation to our launch event 2020.
  • Founding partner status, in our care industry wellbeing product.
  • Led activity days throughout the year to test the impact on wellbeing.
  • Collaborative input into the product.
  • A promotional video of the impact the product has on your residents or patients.
  • PR and Press release into the positive wellbeing achieved in your establishment.
  • Training sessions for staff.
  • A 12-month free subscription to our product.

 For more information please contact emily@agoodday.org.uk.

Rewards

This project offers rewards in return for your donation.

£50 or more

7 of 50 claimed

£50 - Incredible Kindness Pledge

Receive a personal handwritten thank you and a huge shout out on all our social media channels (Facebook, LinkedIn & Instagram). You will also get entry into the upgraded Daniel Thwaites Luxury Spa Package, with treatment. (6 UK Locations). Receive your 2020 feel-good calendar, and a special extra surprise too (you will have to wait and see!).

£5 or more

£5 - Every Little Helps

1 in 3 people born today will develop dementia. This campaign is all or nothing, so please support us in our venture to make a difference. As part of the Natwest Back Her Business scheme, by donating any amount, you are supporting us to reach our match-funding target of 100 unique supporters.

£10 or more

£10 - A huge heartfelt thank you!

By giving a £10 donation you are allowing us to get closer to our target and help people living with dementia. Thank you so much, we are eternally grateful! Receive a personal heartfelt thank you from Emily and Shirley.

£20 or more

16 of 150 claimed

£20 - A Good Day on us! - Spa Day & Calendar

A personal heartfelt thank you from Emily & Shirley, along with your very own 2020 calendar to make you smile all year round! It will feature UK artists with their own uplifting messages. Also, receive an entry into our draw to win a Spa Day Package for 2. (6 UK Locations)

£30 or more

3 of 15 claimed

£30 - Pledge 'A Good Day' with one box

Receive one of our 'A Good Day' boxes and either: keep for yourself, send to a loved one or a random act of kindness. Personalise the box with a message. Optional Christmas gift card to say it's coming! We can arrange to post this out to any UK mainland address and will be in touch with a huge personal thanks once the campaign is finished. Also get your lovely 2020 UK independent artist calendar & entry into our Daniel Thwaites Spa Day for 2!

£150 or more

0 of 15 claimed

£150 - Send 5 people 'A Good Day'

You have the chance to make a huge impact to 5 people in your community living with dementia. We can send 5 boxes out to one place of your choice. This could be an organisation who have touched your hearts, or to a team of volunteers who visit people in their homes. We can send them directly to you, or we can post them out for you. We will include a personal message from you if you wish. Spa Luxury Package entry and calendar too!

£250 or more

1 of 10 claimed

£250 - Send 10 people 'A Good Day'

You have the chance to make a huge impact to 10 people in your community living with dementia. We can send 10 boxes out to one place of your choice. This could be an organisation who have touched your hearts, or to a team of volunteers who visit people in their homes. We can send them directly to you, or we can post them out for you. We will include a personal message from you if you wish. Spa Luxury Package entry and calendar too!

£500 or more

1 of 8 claimed

£500 - Key Supporter

As one of 24 launch supporters receive an invite to our exclusive launch event. Your corporate support will be highlighted in our print, press & social media campaigns. Your business will feature on our website throughout the launch year, and we will send out 10 boxes to a recipient of your choice. We will also send out your leaflet either in each box for a 12 month period or in our 'Live Well & Have A Good Day' campaign (whichever you choose).

£1,000 or more

1 of 3 claimed

£1000 - Pioneer Project

There are 2 spaces to be part of our pioneer project in Lancashire. We will work closely with you develop our group activity and wellbeing product, and you will receive a 12-month subscription. You will be supplied with a huge variety of materials to deliver activites and we will work together to deliver against CQC wellbeing outcomes. Contact us to discuss more emily@agoodday.org.uk.

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