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Support HumaniTea & Fight Coronavirus!

by Tina Chen - Chief Tea Officer in London, England, United Kingdom

We did it
On 23rd July 2020 we successfully raised £13,141 with 125 supporters in 142 days

In light of current Coronavirus situation, we're donating 5% of our Total Raise to support those most in need during these difficult times.

by Tina Chen - Chief Tea Officer in London, England, United Kingdom

New stretch target

With the extra money, we will scale up even more and increase our contract manufacturing production to meet the demand of retailers and distributors. We will also further improve our branding by working with professionals. By growing our sales and generating additional profit, we will flourish as a social enterprise, making a positive impact on society and environment through supporting wellbeing and sustainability initiatives.


The UK's 1st Ready-to-Drink Plant-based Tea Lattes made with Actual Brewed Tea - Never from Tea Concentrate or Extract

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Music by Shinamo Moki - Song: Suzhou

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330ml Tetra Pak Cartons

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About Our Company and Chief Tea Officer

We are a proud London-based Social Enterprise currently on the Cambridge Social Ventures Programme, which supports companies to become social enterprises.

Our mission is to support both physical and mental wellbeing and sustainability initiatives by donating 5% or more of our post-tax profit.

Spreading "Me Time, Tea Time, Any Time", we encourage people to take tea breaks throughout the day and night to find mindfulness.

As a Taiwanese-American living in London, Tina Chen, Chief Tea Officer, was inspired by bubble tea concept and British tea drinking culture to create a healthy tea latte drink that's good for humanity!

After completing her MBA with a focus on innovation, sustainability, and social impact at Imperial College Business School, she incorporated her Tea Beverage Social Enterprise in December 2018.


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Two Big Problems

  • One of the main culprits that drive obesity is Sugary Soft Drinks.

The NHS spends over £6 billion per year on obesity and overweight-related illnesses. The obesity problem is so huge that the UK government decided to take action and implemented a soft drinks industry levy, where companies pay a tax for having more than 5% sugar content in their soft drinks. 

  • 1 in 6 people in the UK suffer from mental health issues due to stress from work.

Mental illnesses can negatively impact physical health and vice versa. Research shows that you are what you eat, revealing that our diet affects both our physical and mental wellbeing.

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Our Solution - Enjoy Me Time, Tea Time, Any Time

Are you looking for me time, tea time, any time but can’t find a better alternative to brewing your own tea at the moment? Are you searching for a healthy, energising tea that you can consume on the go? Then look no further; we’ve got the perfect solution!

Our yummy drinks offer convenience, allowing you to enjoy chilled tea lattes on demand. Whether you are staying up late to meet a project deadline or relaxing at home watching Netflix, YOU DESERVE A TEA BREAK! So chill out, and treat yourself to our refreshing plant-based tea lattes.

Why we need your Help and Support!

We are ready to move to contract manufacturing into Tetra Pak cartons and have everything in place. However, the Minimum Order Quantity (MOQ) for a factory run is very high at 10,000 Litres per flavour (about 30,000 cartons of 330ml size).

With your generous contributions, we will be able to raise enough funding to move to contract manufacturing and increase our positive impact as a Social Enterprise.

Commercial Kitchen to Contract Manufacturing

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We are currently producing at Karma Kitchen, a commercial kitchen in Hackney. Although we have a lovely product right now, the shelf life is only 2 weeks, and the beverage requires chilled storage.

We have received interest from retailers and distributors and are ready to scale up production to meet demand.

After searching for the past 6 months, we have a Manufacturing Partner ready to work with us in England.

Why Tetra Pak Carton Packaging?

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  • UHT (ultra-high temperature processing) allows product to achieve approx. 1 year shelf life without adding any preservatives
  • Ambient (unchilled) storage and distribution - simplifying logistics
  • Minimise carbon footprint
  • Sustainable, lightweight packaging

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http://www.tetrapakrecycling.co.uk/

Reason for Rebrand

Our loyal CommuniTEA has known us as "myTEA is Mighty" for the last 15 months. Due to an ongoing Trade Mark Opposition from Schweppes for their brand "May Tea" against our Trade Mark "myTEA", we have been considering rebranding to "HumaniTea". All of our branding and designs have been produced in-house so far. Your support will allow us to pursue a full rebrand with a professional designer along with our manufacturing scale-up.

There's a Manatee in every Humanity!

If you haven't noticed yet, we love our puns! We felt manatees fit our brand as they are gentle, friendly creatures that follow plant-based diets. There is also "Manatee" sound in "Humanity" and "Tea" sound in "Manatee" and "Humanity".

Showing humanity is displaying compassion and kindness towards others, so as a social enterprise, we felt the name "HumaniTea" really embodied our business selling tea lattes to make a positive impact on society and the environment. Let us know your thoughts!

Our Unique Selling Proposition and Promise to You

  • Wholesome Plant-based Tea Lattes brewed with love in the UK
  • 100% natural iced tea beverage that actually tastes like TEA
  • Low in sugar and calories
  • NO preservatives, additives, artificial flavours, or emulsifiers
  • Ethically sourced, organic ingredients
  • Dairy-free: perfect for people who are vegan or lactose-intolerant

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What's in Our Plant-based Tea Lattes?

  • Simple ingredients: Fairtrade / Organic Tea, creamy Oat Milk, dash of Agave Nectar

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  • Currently Available in 3 Flavours: Matcha, Earl Grey, and Rooibos
  • Naturally occurring Antioxidants from Tea

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  • Origin: Japan
  • Natural Caffeine
  • Flavour Profile: healthy green superfood taste, whole green tea leaves that have been expertly ground into fine powder (not an infusion)
  • Calm Energy - slow-releasing caffeine provides energy without the crash of coffee caffeine and brings clarity and focus to the mind
  • When: for workout/yoga sessions or in the morning for that natural energy boost

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  • Origin: Rwanda
  • Natural Caffeine
  • Flavour Profile: strong tea flavour, classic bergamot taste
  • When: pairs well with your tasty lunch

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  • Origin: South Africa
  • Caffeine-free
  • Flavour Profile: gently light and sweet
  • When: in the evenings when you desire some serenity

The Competition

  • Contains high sugar content
  • Uses tea extract and juice from concentrate
  • Includes added flavours

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Market Size

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Consumers desire organic ready-to-drink (RTD) tea with low sugar or health benefits. There is an expected increase in the range of RTD tea, like matcha and kombucha, as consumers search for healthier alternatives to RTD coffee and energy drinks. In fact, 1/3 of UK adults think cold tea is a good alternative to other soft drinks.


Sustainability of Our Plant-based Tea Lattes vs. Coffee Lattes and Traditional Tea Bags

  • Oat milk is one of the most eco-friendly milks available in terms of both emissions and water usage
  • British consume more than 60 billion cups of tea per year, and many tea bags often contain plastic, which end up contaminating one’s cuppa
  • Our teas arrive in paper bags and our matcha is packed in aluminium foil pouches
  • Slow-releasing caffeine from tea: provides energy without the crash of coffee caffeine
  • Lower carbon emissions and water from making one cup of tea vs. making one cup of coffee

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Our Journey so far...

Since March 2019, we have brought our delicious tea lattes to farmers' markets across London, like Borough Market, Partridge's Chelsea Market, Venn Street Market, Herne Hill Market, London Fields Sunday Market, and Netil Market.

In April 2019, we started selling our Plant-based Tea Lattes at Imperial College London's Vegan Cafe.

Recently, we launched on Deliveroo through Atcha, a healthy Indian food business.

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In the Pipeline

We will soon be available online through the Good Sixty Platform. And our tea lattes will land in Aloft Hotel's Cafe next to the ExCel Centre.

We also have many potential new stockists in the pipeline, so your contributions will make a huge impact on our growth!

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Now Live on Good Sixty: https://www.goodsixty.co.uk/retailers/london/426-mytea-is-mighty/national


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Testimonials

"Wow! This actually tastes like Tea!" - Tatyana

"Ahh - So refreshing!" - Joan

"It's not too sweet - you can really taste the strong Matcha flavour. I feel energised already." - Alex

"The best cold tea drink, fantastic taste and healthy." - Phu

"I love the Rooibos because it's just the right amount of sweetness, and it's also Caffeine-free!" - Jure

"Amazing! This Earl Grey Tea Latte is so perfectly balanced, the bergamot flavour and oat milk really make a delicious combination." - Juraj

Welcome to our CommuniTEA!


#DrinkforHumaniTea #ColdTeaDoneRight

THANK YOU SO MUCH FOR YOUR LOVE AND SUPPORT! WE HOPE YOU ENJOY OUR TEARRIFIC CROWDFUNDING REWARDS!! PLEASE SHARE OUR CAMPAIGN WITH ANYONE WHO MIGHT FANCY A CUPPA. ;)

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Rewards

This project offers rewards in return for your donation.

£20 or more

Win 1 Year Supply of Tea Lattes! (Raffle Ticket)

For £20, you will receive 1 entry to our Virtual Prize Draw with the opportuniTEA to win 1 Year Supply of Tea Lattes! *Or if you contribute a total of £40 or more through other rewards/donations, then you will automatically be entered in to our Prize Draw.* Enjoy Me Time, Tea Time, Any Time for an entire year with our delicious Plant-based Tea Lattes! You will receive a total of 365 bottles.

£5 or more

Thank you so much for your support!

We will thank you via our social media. Thank you for being a part of our CommuniTEA!

£10 or more

8 of 200 claimed

15 Minute Ask Me Anything Session

Chat with our Chief Tea Officer Tina for 15 minutes. Ask her any questions you have on launching a food and drink business and receive some key insights and advice tailored to your startup idea.

£15 or more

4 of 200 claimed

Tote Bag

Receive a limited edition organic, Fairtrade Tote Bag.

£20 or more

20 of 200 claimed

3 Bottles of Delicious Plant-based Tea Lattes

Enjoy Me Time, Tea Time, Any Time with our delicious Plant-based Tea Lattes.

£25 or more

1 of 200 claimed

Tea-Shirt

Receive a limited edition TEArrific T-Shirt.

£25 or more

Official Launch ParTEA Ticket!

Come and celebrate with us on 15 July 2020. It's Me Time, Tea Time, ParTEA Time! We guarantee that some Tea will be Spilled! ;D And you'll receive one *free* Plant-based Tea Latte as well.

£30 or more

7 of 200 claimed

6 Bottles of Delicious Plant-based Tea Lattes

Enjoy Me Time, Tea Time, Any Time with our delicious Plant-based Tea Lattes.

£35 or more

1 of 200 claimed

Tote Bag + Tea-Shirt Bundle

Receive both a limited edition Tote Bag and TEArrific T-Shirt!

£50 or more

7 of 200 claimed

3 Tea Lattes + Tote Bag + Tea-Shirt Bundle

Get the Triple T Bundle! Enjoy Me Time, Tea Time, Any Time with our delicious Plant-based Tea Lattes. Plus receive both a limited edition Tote Bag and TEArrific T-Shirt!

£50 or more

5 of 200 claimed

12 Bottles of Delicious Plant-based Tea Lattes

Enjoy Me Time, Tea Time, Any Time with our delicious Plant-based Tea Lattes.

£60 or more

0 of 200 claimed

6 Tea Lattes + Tote Bag + Tea-Shirt Bundle

Get the Triple T Bundle! Enjoy Me Time, Tea Time, Any Time with our delicious Plant-based Tea Lattes. Plus receive both a limited edition Tote Bag and TEArrific T-Shirt!

£100 or more

4 of 100 claimed

1 Month Supply of Our Tea Lattes + Launch ParTEA!

Enjoy Me Time, Tea Time, Any Time for a whole month with our delicious Plant-based Tea Lattes! You will receive a total of 30 bottles plus an invite to our exclusive Launch ParTEA for *free*!

£500 or more

1 of 50 claimed

6 Month Supply of Tea Lattes + Launch ParTEA (2)

Enjoy Me Time, Tea Time, Any Time for half a year with our delicious Plant-based Tea Lattes! You will receive a total of 180 bottles plus 2 invites to our exclusive Launch ParTEA for *free*!

£1,000 or more

0 of 50 claimed

1 Year Supply of Tea Lattes + Launch ParTEA (4)

Enjoy Me Time, Tea Time, Any Time for an entire year with our delicious Plant-based Tea Lattes! You will receive a total of 365 bottles plus 4 invites to our exclusive Launch ParTEA for *free*!

£3,000 or more

1 of 4 claimed

HumaniTea Advisory Board + 1 Yr of Tea + 4 ParTEAs

As an Advisory Board Member, you will be kept up-to-date with new product developments and invited to quarterly Board Meetings. You can guide the growth of HumaniTea through providing strategic go-to-market strategies and business advice. Plus enjoy Me Time, Tea Time, Any Time for an entire year with 365 bottles of our delicious Plant-based Tea Lattes and receive 4 invites to our exclusive Launch ParTEA for *free*!


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