Introducing my business, I Say Satay. The fourth musketeer of the condiment world! This is a new sauce, peanut based because everyone loves a nut, super tasty, nutritious and is the perfect addition to the dippable meal.
It's the Dutch version of the well loved satay sauce, a family recipe with the clout to be the next reggae reggae sensation. My dad has been making this at family barbecues for years, and it's loved by all who come. The travesty/business beauty is that you cannot currently buy satay sauce akin to mine in supermarkets, only the Indonesian satay sauce which is used as a cooking sauce with more acidic flavours such as lemon and vinegar. Mine is a heartier, richer and creamier taste, used much like ketchup or mayonnaise as a dollop on the side of your plate, spread in a sandwich, mixed through a salad or simply to dip a chip into. And it’s ready to fill the gap in the market. I’m currently selling out at local farmers markets and have extremely good feedback. Customers are excited by the product and say the taste is sensational. It’s something well known and well loved, but with an improved flavour and a reimagined way of eating it, and customer enthusiasm reflects how well this works.
Why do I need funding?
I want to do right by my dad and keep the flavour yet extend the shelf life so that I can start selling wholesale and more can enjoy this great product! This is a super tricky business, I've been trying now for around 6 months with no luck. So I'm enlisting a chemist turned foodie for professional wisdom, who is going to crack the problem. The money will all be spent on this service and I just know that after this small hurdle has been hurdled that this product will really start to grow. And one day, perhaps soon, you'll spot I Say Satay on a Waitrose shelf and think, wow, it was all worth it.
Thanks for believing in the nut x