Calling all parents, carers, guardians and grandparents. Are you aware of the dangers that a children's winter coat can pose? Stop what you are doing and please look at the images below!
It is truly shocking! Bulky clothes should NOT be worn under the harness of a car seat. If you are unfortunate and are involved in a crash, fluffy padding immediately flattens out from the force, leaving extra space under the harness. This can result in the child being ejected from the seat. A traditional winter coat is clearly far too thick and makes the car seat worthless. With recent articles warning parents against infants wearing winter coats in a car seat, parents are struggling to find a practical solution. Any parent that travels by car with a young baby will know the challenge of finding a suitable coat that is both safe and warm. Often left with no option but to struggle putting on and removing the winter coat or leaving your infant exposed to cold, wet weather going to and from the car. Or worst, knowing the dangers but thinking.. "we are only going round the corner, two minutes wont hurt" (I myself am guilty of this). Whilst some are simply unaware of the danger. Becoming a parent brings enough challenges without fear of putting your precious little one at risk. This can often develop into deeper emotional issues and anxiety. This dilemma prompted me to came up with the perfect solution.
I began thinking about how I could make this idea actually work. After a few sketches on an envelope and cutting up and rearranging an old baby grower and coat. I had come up with something I thought was quite brilliant. After some market research and speaking with other parents I soon realised this could actually be the perfect solution. And then the Car Coat was developed...
The Mokka Baby - Car Coat set comes in two parts to allow for optimal safety and comfort. The idea is simple yet highly practical and stylish.
Layer 1 - Fleece central bodice allows for the harness to sit close to the chest. This ensure correct and effective use of any infant car seat. Thermal material keeps babies warm.
Layer 2 - Quickly removed before child is placed in to car seat. When exiting the vehicle. Pull over the head and fasten with ease at the sides using the magnetic press studs. As you lift baby from the seat.. simply pull the flap from the back to the front; then secure the fastenings. As simple as that!
At Mokka Baby we value the importance of safety, practicality and style. We design and create high quality, stylish products with safety and practically at the forefront of our designs but with no compromise on be ethical. We think it is important to ensure we do our bit in cleaning up the planet for the future of our little monsters. We aim to use recyclable packaging, use natural materials where possible and we will never use any fabrics sourced from animals. We would also like to; as much as possible, keep production and material sourcing in the UK. To avoid a high carbon footprint and help contribute towards the British economy.
I would love to see my product on the market in the near future but first require funds to get my design developed and manufactured. I would also use funding towards rigorous safety testing, marketing and an e-commerce website. I see my products being sold worldwide via my site and in independent and national retailers.
Who knows what the future holds.. but we can have a plan. And our plan is to expand the clothing range and introduce many innovative new baby products. We would hope to some day be fully manufacturing our products in the UK; allowing us to offer many job opportunities and apprenticeship positions.
The creative mind behind Mokka Baby is our Director, Chanice. A wife and mother of two from London. Having graduated in 2014 from the University for the Creative Arts, pieces from Chanice's final collection were featured on the cover of Geist Magazine; A fashion publication sold worldwide.
But unable to juggling family commitments, depleting finances and a fashion internship. Chanice worked any job she could find to support her family. Having put a fashion career on hold for more then 5 years now. Having her second daughter allowed her the time to focus on what she wants to achieve in life. This has ultimately what inspired the whole idea of the Mokka Baby - Car Coat Set.
Mokka Baby is still at the early stages but with generous pledges and the sheer determination and commitment our Director, Chanice has demonstrated her whole life. We are positive you will be seeing Mokka Baby in retailers near you in the very near future.
£25 or more - we thank you for your pledge and are ever grateful for your support.
£50 or more - thank you for your support. You will also receive a branded baby hat and mitten set.
£100 or more - we thank you for your support and generosity. To say thank you you will receive a free Car Coat Set.
£250 or more - Free Car coat and invitation for 2 to Mokka Baby launch party including champagne reception, canapes and gift bag, exclusive sneak peak of future product range.
£1000 or more - wow we are honored. To say thank you you will receive all of above rewards.
£2500 or more- Now your spoiling us! Thank you from the bottom of our hearts. Your support and generosity has not gone unnoticed. To say thank you you will receive all of the above rewards plus an amazing 5% discount off first wholesale orders or 20% off first retail order.