My name is Cheriese, I am a busy mum of 4 boys and I work in education, in my spare time I enjoy making jewellery, blogging, content creating and photography. I graduated last year obtaining my Business BA Hons degree and I am ready to put what I have learned and gained from my studies into action.
Being able to run my business from home would be so beneficial and rewarding for me and my family. I would get to do something that I absolutely love and enjoy. I have retail, banking and customer service experience which will help me to make my business a success.
* I have been offered backing from NatWest bank if I am able to raise my goal amount they will give my project 50%.
I came up with the concept of Natural Love handmade ethnic jewellery after years of creating beautiful original pieces of handmade jewellery and the feedback I have had on each piece has been amazing. I really am inspired by culture, countries, tribes, nature and wildlife. I try to buy ethically where possible and I thought how would I be able to incorporate my values into my jewellery, this is where my concept and business planning has really taken off and evolved. My vision is Jewellery influenced by culture, nature with ethically sourced materials. “Not just jewellery, it’s a way of life!”. I believe that my idea and concept is innovative and unique based on the products I plan to sell. For many years, Jewellery, has not only been a popular gift or purchase choice it has always been a good investment. Today Jewellery is extremely popular with consumers buying pieces of jewellery simply to accessorise outfits and many have a vast collection of jewellery. Today sales for online jewellery companies are constantly rising and therefore I think now is the time to launch my business idea.
I have attended craft fairs and African and Caribbean events and noticed that many people come to these places to buy ethnic items but struggle to find a way of sourcing these items online. Many of the items had no information as to how they were made, what inspired them, what materials were used and I thought that there is so much more to sell than just a piece of jewellery, I could be selling the story the inspiration or giving back to countries and the environment from sales, whilst making a profit. My business would fall under response to major order in a new market and new product in an existing market innovation matrix.
My idea is an introduction of new products. With one of the key points being a different way of marketing, making and buying the products ensuring that it is not just another piece of high street jewellery. Because I have discovered an underground consumer that hunts to buy that right unique item of ethnic jewellery I would say that I am pulled by market or consumer demand. The idea has appealed to potential customers.
For many years, Jewellery, has not only been a popular gift or purchase choice it has always been a good investment. Today Jewellery is extremely popular with consumers buying pieces of jewellery simply to accessorise outfits and many have a vast collection of jewellery. Today sales for online jewellery companies are constantly rising and therefore I think now is the time to launch my business idea.
I love working with semi precious stones, gemstones, sterling silver, wire, polymer and silver clay. I love discovering and sharing the benefits and properties of the materials used.
I plan to network with retailers, crafters, company’s bloggers and YouTubers to drive brand awareness and gain customers.
How will I use the money?
If I am able to raise what I need to start my business through my crowdfunding campaign, it would be a great help with my business start up.
I would use the money to buy jewellery beads, stones, clay, wire and findings
I will also use the money for branding, logos, branding, website creation and setup.
Etsy listings, other handmade site listing fees, working space setup (at home).
Packaging (envelopes and gift wrap), printing and paper costs for 1st year.