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Clothing Rental Subscription - First Month 20% off

by Reason to Rent in London, England, United Kingdom

We did it
On 7th July 2020 we successfully raised £9,519 with 118 supporters in 28 days

Our aim is to make fashion more sustainable and affordable via a clothing rental subscription service.

by Reason to Rent in London, England, United Kingdom

Finally it's coming! 

A clothing rental subscription. It's popular in the US, Australia and Asia, and now its coming to the UK. It's a more sustainable and economical way to shop without sacrificing style. 

How does it work?

Once you have subscribed to a monthly plan follow these 4 steps.

1. Browse our collection (we have over 200 styles for you to browse).

2. Choose your three items.

3. Receive and enjoy.

4. When your month is up, simply return to us using the box we sent.

What are the monthly plans?

We have two plans available;

Both plans include postage, cleaning and rental insurance for any minor mishaps. With the update plan you can rent items worth a total value of up to £700+ per month for just £59. With the ultimate plan, you can rent items worth a total value of £3000+ per month for just £169. We think it makes sense to rent, both financially and environmentally.


This is important for us. From day one this has been at the forefront of Reason to Rent. The brands we partner with are doing their bit too, whether it be focusing on slow fashion or using deadstock material. We are working hard to ensure our operations are sustainable and environmentally friendly too. We use sustainable packaging and deliver via bicycle where possible. We want to do it all!


Two years ago I was looking for a more sustainable, economical and minimal way to shop. I knew that clothing rental was a more environmentally friendly and cheaper way to shop. However I found that most online clothing rental sites only offered expensive designer dresses for one off occasions. 

I was looking for day to day wear as I wanted to look stylish, minimise my fashion waste whilst staying on a budget. I was after high-end high street and sustainably made clothes. Clothes that I would normally wear, but I couldn't justifying buying as I would only wear a handful of times.

This is how the idea of Reason to Rent was born. During the first year, I was working full time and began researching to see if there was a market for this. I ran surveys, various social media campaigns and spoke to anyone who would listen. At the start of 2020 I left full time employment and started to turn my dream into a reality.

Reason to Rent is a rental clothing subscription service. It is a more sustainable way to shop, introduces you to new up and coming brands and allows you to wear hundreds of pounds worth of clothes a month for a fraction of the price. 

Where we are at now?

Over the last six months the team has grown from one, to five. We have a website in place, 16 amazing brands onboard and a group of incredible influencers keen to spread the word.

Why are we crowdfunding? 

We are crowdfunding to push the business into the next stage of its development which will enable us to launch. We will use the funds raised for the following;

- Website and App development

- Marketing

How you can help

If you've made this far, thank you! We would absolutely love your support to help us bring this awesomely sustainable way of shopping to the UK. 

We need £9500, this will be used for website and app development as well as marketing.

By pledging you could; be among the first to rent from our collection, receive a discounted subscription and you'd be an amazing supporter of our sustainable business. 

We have various pledges available starting from £5 and for those who would not use the service but love the idea, why not pledge £20 and, as a thank you, we will send you a sustainable face mask!

If you have any ideas, suggestions or would like to say hello, please do get in touch. Also feel free to check out our website to see the brands and styles available and to sign up to our newsletter - 

Thank you!


This project offers rewards in return for your donation.

£20 or more

19 of 23 claimed

Limited Edition Face Mask

For those of you who would not use our service, but would like to support us we are offering, as a thank you, a limited number of sustainable face masks made out of deadstock material. Suitable for all and useful in the current climate.

£5 or more

A BIG thank you

A big big thank you from the Reason to Rent team, you have helped us get that bit closer to our goal.

£49 or more

One month subscription - usually £59!

This will cover one month of the UPDATE subscription. You will be able to rent 3 items for an entire month. We have a limited number of these available, so get yours before they go!

£89 or more

Two months subscription - usually £118

This will cover two months of the UPDATE subscription. You will be able to rent 3 items for an entire month, return them and rent 3 more items. Again, we have a limited number available, get yours before they all go!

£279 or more

2 of 8 claimed

Six months subscription - Usually £354

This will cover six months of our UPDATE subscription when we launch. You will be able to rent 3 items every month worth a total of £4300+ over the six months. We only have 8 of these available, get yours before they go!

£569 or more

0 of 6 claimed

Annual membership to Reason to Rent - Usually £708

Join us and become an annual member, you will be part of our growing community and will benefit from 12 months of our UPDATE subscription when we launch. You will be able to rent 3 items every month worth a total of up to £8640 over the year. We only have 6 of these available, get yours before they go!

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