Nailed: Belper Independent News began life 4 years ago as a community project to inform Belper and the surrounding towns and villages, which had no substantial or reliable news and no representation of either the uniquely enterprising community activities, or the UNESCO World Heritage Site at its core. Without information, this also meant that they had no democracy.
Formed at a community meeting, Nailed has been run from the home of the editor, with journalists using their own equipment, and with lean running costs funded by the editors and small donations from the community.
Established on traditional principles of journalism, a strong sense of duty to the community, and modern ethics, Nailed has grown from an unknown entity to become a trusted pillar of the community it serves.
Under the Editorship of Clare Washbrook, since October 2018, the online newspaper has grown to a readership of over 46,000 a year, with 8000 readers every month. Nailed has attracted readers from further afield by being the only newspaper in the East Midlands to offer comprehensive EU election coverage, instead of candidate lists.
The only alternative to Nailed has a circulation of 200 papers in a community of 23,000. It is mass media, and offers about 5 local stories per week, some of which are advertorial content.
Nailed's reputation has grown so vastly and quickly that evolution is necessary if we are to function as the community needs us to. And we have a plan.
The first step is to fund Nailed to be run full time. The crowdfunder will be coupled with seeking sponsorship from local businesses.
Once the future of Nailed is secure with staffing, we intend to vigorously pursue grants, which will provide us with the equipment and support we need to establish publishing.
Our financial model hopes to include physical sales, online subscriptions, an app, local publishing, and heritage publishing.
The Dream Beyond Nailed
Since the outset our dream was to publish, not just the print edition of the newspaper which is desired by older or traditional news-seekers, but to also be a publisher for our community.
That dream has grown under new editorship.
Nailed serves the Derwent Valley Mills World Heritage Site, ground zero for the Industrial Revolution, and is located within the buffer zone (a historical view which will never change). As a tourist destination and as one of the world's most important historical sites, Nailed (named after the nail making industry that founded the town before the Strutt mills) has always had a strong heritage focus. We'd like that to be a part of what we physically do.
Our long term proposal is to publish a regular newspaper (in addition to existing online provision) and establish a heritage publishing industry. With the heritage part of our publishing having a low ecological impact, and requiring no electricity to run, it would add another ethical resource for the town (which has declared a climate emergency), and resurrect a dying skill, not as a niche market, but as a mainstream option.
We intend to publish posters for local events in both Victorian and modern styles, involving local artists from the community (who will also be able to rent the Letterpress printing press, with training and supervision) who would also produce images for the newspaper. We want to take over the publishing for local concerns. We want to publish pamphlets from local authors.
With a modern large volume printer, we would also provide modern publishing.