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Stript Cosmetics' Plastic-free Make-Up Campaign

by Becky Shuck in Walsall, England, United Kingdom

We did it
On 30th April 2020 we successfully raised £2,106 with 81 supporters in 58 days

To raise funds to pay for the development and certification of plastic-free, environmentally conscious and sustainable make-up and skincare.

by Becky Shuck in Walsall, England, United Kingdom

New stretch target

Expand the business and look for a new space to create and store more products.

Hi, my name’s Becky and I’m the founder of Stript Cosmetics. Nice to meet you!

The beauty industry is not doing enough to tackle the problem of plastic pollution, and it’s my goal to produce make-up that is free from unnecessary plastic packaging – but I need your help!

A huge amount of packaging is produced by make-up and skincare companies – 120 billion units across the globe to be precise.

Packaging is the number one contributor to plastic production in the world and in 2015, research found that packaging accounted for 146 million tonnes of plastic every year.

Most people don’t think twice when buying make-up products, but did you know that most cosmetics packaging can’t be recycled? I certainly didn’t until I found out that every make-up palette with a mirror ends up in landfill because they are so hard to recycle.

But could I find a decent plastic-free lipstick or mascara anywhere?! Of course I couldn’t!

I decided it was time to change the beauty industry by producing cosmetics in completely biodegradable packaging or 100% recyclable or reusable packaging – time to say goodbye to plastic in make-up!!

About the project

With your help, I want to produce a range of plastic-free make-up products, including products such as mascara and lipstick (these are really hard to find plastic-free at the moment!!)

I will use the money raised to pay for:

  • Cruelty-free testing of make-up products
  • Recycled or sustainable ingredients
  • Biodegradable packaging or 100% recyclable packaging
  • Production of your lovely products bought through Crowdfunder rewards*

So, how do I help?

If you’d like to help fund the production of plastic-free make-up then please pledge what you can – any pledge is gratefully received no matter how big or small!!

Pledges = Prizes: When you pledge, you not only help the planet by cutting down on plastic, but you also earn rewards!! Everything from free lipsticks, mystery boxes, I have loads on offer to thank you for your kind donations!

PS - it’s a win win situation for pledgers.

This is an 'All or Nothing' Crowdfunder, meaning if I don't reach my target I don't get the money. Any rewards brought will be refunded should I not reach my target - so you have nothing to lose!!

The products

Here are the products I’m hoping to formulate and produce – all completely free of plastic packaging - with the success of this project:

  • Mascara
  • Lipstick
  • Lip gloss (if I can source packaging!)
  • Setting powder and/or blush

If I’m lucky enough to beat the target, I’ll use the extra funding to expand the range of plastic-free skincare products, including make-up remover, that I sell at Stript Cosmetics.

Thank you for your support!

Supporting my project by pledging will not only mean the world to me but, more importantly, will show your commitment to keeping our planet sustainable – even right down to your make-up products!

If you’re not able to pledge but like the idea of plastic-free cosmetics, help me get the word out instead! Shout about us on social media – we’re on Facebook, Instagram and Twitter (@striptcosmetics) or feel free to pop an email of thoughts/support/virtual hugs to me (Becky) at

Thank you so much!


This project offers rewards in return for your donation.

£20 or more

29 of 65 claimed

Mystery Box Reward

What's in the box?! For £20, you'll be proud as punch for supporting an environmentally-friendly business AND you'll be gifted a special, limited edition mystery box with at least 4 Stript Cosmetics products (plus we'll post it to you free of charge!). Please let me know if you'd prefer bath or shower products :-)

£3 or more

A Huge Thank you!

A little goes a long way! In return for a £3 pledge, you'll be helping the planet produce less plastic and receive a huge virtual THANK YOU from me. You will also be added to the contributors list on our website!

£4 or more

0 of 30 claimed

Stript Cosmetics Pocket Mirror

For £4, you'll be the proud owner of our Stript Cosmetics pocket mirror!

£5 or more

Planet Saver Reward

For a pledge of £5, you'll receive a massive virtual hug from me, the knowledge that you're saving the planet by reducing excess plastic consumption, and 15% off x2 orders at Stript Cosmetics website.

£10 or more

7 of 100 claimed

Stript Cosmetics Travel Coffee Cup

For £10, you will be the proud owner of one of our Stript Cosmetics travel coffee cups - perfect for on the go! Our coffee cups are glass with a silicone lid to prevent any spills. You will also be added to the contributors' list on our website!

£10 or more

x3 luxury bars of hand soap

For a pledge of £10, you'll be gifted three different bars of our luxury hand soaps - all completely plastic-free, vegan, and cruelty-free! You will also be added to the contributor's list on our website.

£15 or more

Lipstick Reward

If you're kind enough to pledge £15 to our project, you will get one of our new plastic-free lipsticks. You will also be added to the contributors' list on our website!

£20 or more

30% off our Crowdfunded Cosmetics

With the money raised from our Crowdfunder, I want to create a range of plastic-free colour cosmetics which will hopefully include mascara, lipsticks, lipgloss, face powders, and much more! With a pledge of £20, you will receive 30% off our colour cosmetics range for 2 years as a THANK YOU for your support and belief in the cause. Together we can get rid of unnecessary single-use plastic in the cosmetics industry.

£30 or more

6 of 30 claimed

Mega Mystery Box Reward

What's in the MEGA box?! For £30, you'll have my thanks for eternity AND you'll be gifted a special, limited edition mystery box with at least 6 Stript Cosmetics products (plus we'll post it to you free of charge!). Please note the Mega Mystery Box is both bath and shower products.

£50 or more

Our New Cosmetics Range

For a £50 pledge, you will receive the full set of make-up products that we create from our Crowdfunding. You will also be added to the contributors list on our website!

£250 or more

0 of 10 claimed

Digital marketing consultation

Did you know that as well as working in the cosmetics industry, I also have over 5 years experience in marketing? For £250, you’ll receive a one-to-one digital marketing consultation where we will create a digital marketing plan for your business. Perfect for small businesses!

Got an idea like this?

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