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Hair Care Subscription Box | The Good Hair Co.

by The Good Hair Co. in London, England, United Kingdom

We did it
On 9th October 2019 we successfully raised £2,980 with 51 supporters in 48 days

A information discovery platform and subscription box for Wavy, Coily and Curly consumers.

by The Good Hair Co. in London, England, United Kingdom

New stretch target

Hitting a £5,000 target would be so incredible for our growth and development, we can focus our efforts on the following:

  • Fulfilling larger order quantities
  • The best quality materials
  • Marketing and Advertising
  • Working with oversea (US and beyond) brands

We want to help you learn about and love your kinks and curls - with the help of our advisory board consisting of trichologists, hair specialists and dermatologists, we'll be hand crafting content on how to manage your hair.

Tired of shopping around for products that don't work? Relax, we've got you - we've created a monthly subscription hand crafted with products specifically for your hair type.


Coily, curly and wavy haired consumers aren’t being properly catered for within the hair care space and because of this they're struggling to find the right hair products to help them achieve and maintain their desired styles.Here are the following problems we found rose up when we conducted our market research:
1. Lack of general knowledge, about hair their types.
2. Lack of accessibility to hair care products for their hair type
3. Wastage of money and time spent on the wrong hair care products.


Here at The Good Hair Co. we have two goals; the first being to educate and empowering people to love their hair. As we believe that all hair, is good hair - we would shout this from the rooftops every single day if we could.

The second is pairing people with the best product for their hair types in our monthly subscription box. Our hair quiz and use of data with the help of our advisory board consisting of - Trichologists, Hair Specialist and Dermatologists. 

We want to give you back your precious time and money, spent on products that don't work - so let us take over the legwork, sit back and relax, we've got you.


With the help of our advisory board - Made up of Trichologists, Dermatologist And Hair specialists, we’ve curated a Monthly subscription box - filled with 5-7 goodies for your hair type.

Products include: Shampoos, Conditioners, Hair Accessories, Lotions, Oils and more!

Individually curated and packed, for your hair type at the specific moment in time.


We've come from a Marketing, Software Engineering and Law background with a strong passion and bond over similar hair experiences to become the voices we needed when we were younger to tell us we had 'good hair'.


We're so thankful for the support we've received so far in our journey - it's incredible how many people in our story and our journey, your donation to our crowdfund will help take us to the next step of our journey:

  • Production: We're looking to create our subscription boxes!
  • Materials: Packaging and Product materials
  • Marketing: We want to place more efforts into further building our community, so will focus our efforts on paid social, live events, directory listings, etc...
  • Equipment


"We're becoming the heroes we needed when we were younger to tell us that our hair is good hair, it always has been and always will be." - Emilia Luyindula, Founder.

Join us on #thegoodhairjourney and support a disruptive startup ran by amazing women.

- The Good Hair Co.


This project offers rewards in return for your donation.

£30 or more

The Golden Box!

£10 + £15 Rewards + Be one of the first people to receive one of the very first TGHC subscription boxes. Your subscription box will consist of hand curated products specifically for your hair type.

£10 or more

2 of 40 claimed

Thank you so much!

A hand written note as a thank you from us, we'll also chuck in some stickers for your laptop and a pin for your bag/jacket!

£15 or more

0 of 30 claimed

The Good Hair Guide

£10 Rewards + get first hand access to our PDF Hair Guide full of tips, trick and information on the various hair types and the best management with honorary mention of your name for your contribution to our crowdfunder.

£50 or more

Two peas in a pod.

Be one of the first people to receive one of the very first TGHC subscription boxes for yourself and sprinkle a little good hair magic with another box for a friend!

£100 or more

It's Brunch O'clock!

3 month subscription to The Good Hair Co. and tickets to the first TGHC Brunch for you and a plus one! (Brunch date tbc)

£150 or more

Lights, Camera, Action!

3 month subscription to The Good Hair Co. and tickets to the first TGHC Brunch for you and a plus one! (Brunch date tbc) PLUS a feature on our upcoming Youtube series or Podcast.

£250 or more

Calling all hair brands!

Looking for a new and exciting platform to help increase your brand awareness? Then look no further, advertise your brand for one month in our official launched boxes!

Got an idea like this?

Our crowd has raised over £70 million for bright ideas and good causes.