THE FOOD WASTE ISSUE
I believe that no food deserves to be wasted, I want to work with farmers and fruit vendors across the UK to save these fruits and turn them into delicious smoothies with nothing else added, I want to use my brand to raise awareness of food waste.
My vision is to have smoothie machines self-service, where by people can actually pick some ugly fruits from containers and make some smoothie for them self’s. I want people to understand that ugly fruits are not disgusting and they are perfectly great to eat, by picking one themselves and doing their own smoothie I believe that people will understand that this fruits are just normal as any other fruit.
So far I have been able to come up with 3 concepts:
The final concept is what I believe would work, this is why I am crowdfunding I need a bit of cash to fund the project, funds will go towards: renting vending machines, design of the display, branding, packaging and raw materials. Every little contribution will help bring my idea to live. Thank you for considering to pledge on my campaign.
This project offers rewards in return for your donation.