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The Noire Co. non-wired bras for D+ and W.O.C.

by Ruth Wright-Palmer in Holton, England, United Kingdom

We did it
On 9th September 2020 we successfully raised £5,036 with 59 supporters in 35 days

The Noire Collective makes elegant and comfortable lingerie without compromise (or underwire), focusing on bra sizes from 30D to 40K.

by Ruth Wright-Palmer in Holton, England, United Kingdom

New stretch target

The extra money that is raised from this campaign will help to start new designs as well as get started on our future collections which will include “nude” variations (yes, that’s right, ALL nudes, not just beige), swimwear and loungewear.


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Hey Everyone! My Name is Ruth Wright-Palmer and I am the one-woman show behind The Noire Collective.

1596448301_ruthcampaign.jpgSince I was a young girl, it was clear that I was pro 'free the nipple' (a.k.a never wear a bra ever), but genetics had another idea in mind. Now a 34G, the Noire Co was inspired by me and developed for the needs of women that feel the way that I do.

As a young woman, when I do decide to put a bra on, I want it to reflect me. I want it to be in more colours than just beige. I want it to not have a wire that digs. I want it to accentuate my curves rather than create new ones. And I want it to look good/sexy/youthful... is that too hard to ask for? 

Well, apparently it is near impossible to find, especially here in the UK. I would spend hours discussing my frustrations with friends in the same position and last year I decided to do something about it.  So, I started The Noire Collective. 

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I believe in doing the right thing, always. The essence of the brand expresses my philosophy; be good, do good, feel food. That is why The Noire Collective will be a sustainable lingerie brand. Designed and manufactured in the UK with ethically sourced materials, responsibly made high-quality products and sustainable business practices.

I want this brand to be a force for change in so many facets of society, starting in the fashion industry. My first focus is on curvy women.

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The first collection is a mixture of three wireless, structured bras: Beth, Yasmin and Lily. Named after real women that I find inspirational, these have been thoughtfully designed with cleverly hidden structuring to support large breasts.

Inspired by the refined and sculpted nature of French lingerie, our Bras are carefully crafted to ensure that the women we are catering for are truly supported. For instance, we use of 15mm+ adjustable straps, 3 rowed hook & eye bra closures, casing and thick high-quality under-bust band to provide structure. Our bras are designed and engineered by real women for real women.

Future collections will include “nude” variations (yes, that’s right, ALL nudes, not just beige... W.O.C. I've got you) and expand our product range to swimwear and loungewear. 

 

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We are always working on new designs, below are some of the options currently available, we will keep you updated with new designs for the T-shirts, Hoodies, the Silk Scarf and Tote Bag.

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Every year, millions of tonnes of fabrics are wasted at Chinese mills when unused or dyed the wrong colour. We work with suppliers that source luxury surplus fabrics from around the world and companies that produce fabrics that are low impact on the earth. 

We designed our supply chain as close to home as possible. Nearly all suppliers are in the UK to support local industry and reduce our transportation footprint.

Packaging should be more than for temporary use. Our lingerie will come in cloth envelopes for holding underwear, makeup, tampons, whatever you want. Swing tags, labels, boxes and stickers are made in England with eco-friendly practices.

 

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Inclusive sizes with beautiful designs should not be mutually exclusive, who says you can’t have both, so we extended our size range from 30D to 40K. When it comes to bras, small, medium, large just doesn’t cut it. Our bras come in half sizes, so they fit and support your body perfectly. 

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Market research showed that the stagnant colours and designs of bras currently available for women with large breasts made them feel like beauty was inaccessible because of the size they are. 

With the Noire Collective, I want to change all of that. We believe that all should be able to enjoy their bodies how they were created with lumps, bumps and curves in all their glory. We want to make sure that women do not have to compromise comfort for beauty.

 

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We take real pride in featuring authentic people. People who feel misrepresented or who just want to be seen and celebrated for who they truly are. We believe that we should practice what we preach. That is why a portion of sales from all of our products will contribute to our chosen charities Stop Hate UK and the body: a home for love.

Both of these charities support vulnerable individuals. They work to challenge all forms of Hate Crime and discrimination, based on any aspect of an individual’s identity and help black sexual assault survivors heal through joy. 

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I believe it is not a matter of me wanting this brand to be bigger, but that it needs to be. Our society is changing, the conversation is shifting towards greater inclusivity of all sizes, gender identities, races, disabilities and Sexual Orientations; and with your assistance, I can’t wait to use the Noire Collective to positively contribute to those discussions.

 

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For the past year, it has been a one-woman show. Everything from the website and marketing to product designs and prototypes has been done exclusively by me. The money that is raised from this campaign will help to finalise designs and sizing, source fabrics, organise eco-friendly packaging and fund the first production run. We are all about honesty and transparency and will keep our supporters up-to-date with our process and practices.

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Thank you so much for your support!

Always choose love,

 

Ruth.

Rewards

This project offers rewards in return for your donation.

£2 or more

Help us hit our target!

If you just have an appreciation for what we do and what we believe in and want to get behind our project, this one is for you :)

£5 or more

THANK YOU

You'll receive a personally written thank note. Every penny makes a difference, so thank you! Place your order now and join our movement. Shipping included.

£10 or more

EXLUSIVE DISCOUNT

You will get a Newsletter Pre-Launch along with a discount code for 10% off orders on the day of launch! Place your order now and join our movement.

£25 or more

BE THE CHANGE

Support the movement. You may not want a bra, but you may want to contribute to the change we are making. You can choose to receive one of the following: Satin scarf, Tote Bag or T-shirt (Noire or Black Lives Matter) You will choose your styles and sizes when the campaign ends. Shipping included. Place your order now and join our movement.

£50 or more

YOUR NEW GO TO BRA

With a Noire Collective bra, we want to make sure that you do not have to compromise comfort for beauty. Pick your favourite bra and you will choose your styles and sizes when the campaign ends. Personalised message/artwork and shipping included. Place your order now and join our movement.

£75 or more

0 of 50 claimed

MAKE IT A SET

Not only do you get one of our bras, but a custom pair of underwear to match it completing the set. Pick your favourite bra and combine it with a pair of briefs. You will choose your styles and sizes when the campaign ends. Personalised message/artwork and shipping included. Place your order now and join our movement.

£100 or more

0 of 50 claimed

GOT TO HAVE IT ALL

Get all of a matching set of underwear plus a choice of one of the following: Satin scarf or T-shirt (Noire or Black Lives Matter) and we will throw in the Tote bag FOR FREE. You will choose your styles and sizes when the campaign ends.  Personalised message/artwork and shipping included.  Place your order now and join our movement.

£250 or more

1 of 10 claimed

THE ULTIMATE REWARD

Not only will you receive a custom matching set, plus all of the goodies, the Satin scarf, T-shirt (Noire or Black Lives Matter) and Tote bag, but you will get an invite to our launch party (TBC & UK only) and lunch with me, Ruth, and other like-minded individuals. You will choose your styles and sizes when the campaign ends. Personalised message/artwork and shipping included.  Place your order now and join our movement.

£500 or more

0 of 2 claimed

BE OUR MUSE

All of our products are named after women that have inspired us. Purchasing this package will have one of our upcoming designs named after you. You will be featured in our campaigns for the project and have a say in how you want the branding to be associated with your bra. Place your order now and join our movement.

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